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Wednesday, 4 November 2009

mark evaluation - video story

What were you asked to do? (Project brief tasks)

For my project brief, i was asked to create a 2 minute video with digital image capture and audio. the audio must contain a story about me that happened when i was a child, and must be narrated by someone from my family. The digital images must be edited at a professional level to go along with the audio to make a video that is both well timed and intriguing to look at.

What did you make/present?

I created a 2 minuet long video, based on the story of me telling my great great aunt Gertrude that she had a very wrinkly face, then asking her is she was going to die soon, because if she did, it would ruin our dinner. i used images from the actual night that i gathered from my childhood photo albums, which i edited so that the focus of the image in a certain part of the story was highlighted, to make the visuals match the audio at a more professional and understandable level.

What did you want to communicate?

I wanted to communicate the humor within the moment of the video, as well as the time period. for instance, the time period can be seen in the style of photograph, the colour and the clothing of the people within the photo as they all highly represent the 90's era. i did this by highlighting the focus of the image, and making the rest of the image a dull grey. i then added a frame to the coloured section of the image, and used a custom made brush to create the look of cello-tape on the image, as if it had been stuck together. i also wanted to highlight what people where saying within the story, as this is something that is of great importance for the punch line.  i did this by using a grey, textured background with white lettering, so that the text was bold and clear.  

Who was your intended audience?

my niche audience for my video is people aged 17 - 40 as it is a childlike humor that most adults and teens will understand the innocence of it all. it is also aimed towards that audience due to the voice of the narrator, and that it is told from a parents point of view, meaning that a older audience will associate better due to their own life experiences with children.

What materials and processes did you experiment with?

i experimented with various techniques to create separate bright and dark colours within my work, looking into the hues and saturations till i found an effect i liked. Then, using the feather tool, i was able to make the transition from colour to grey easier, till it was hardly noticeable. 

What materials and processes did you reject?

i rejected the use of the expand and contract selection tool, as it made the area i was working with harder to colour and control, and i had to create multiple layers to gain the effect i desired. 

What materials and processes did you use in your final designs?

i used the magnetic lasso tool to select the desired area, then cleaned up the selection with the eraser and brush. i then made the selection larger, and created a boarder for the image. finally, i added the brush to give the sticky tape effect to the image. 

How do the materials you chose to use help you to communicate your message to your audience?

they help define who the subject is within the story, thus making the audio link with the visual. it also helps the audiance understand the events taking place, as well as where the narration is going. 

What did you do to ensure you worked with tools and materials safely?

to make sure i worked with tools and materials safely, i took regular breaks from the computer, and kept my desk clear from clutter. i also kept food and drinks away from possible power sources as this could cause damage to the computer and myself. 

How well did you manage your time?

i used my planner to help me organize my time, though i found it hard to maintain both my work and my college work, as my job took up a lot of spare time. it was also difficult to work through as i struggled with other classes work more, therefore this section of the project took a back seat as others required my time more urgently. 

What were your strengths in completing this project?

my strengths in completing this project would be in my research as i go into large amounts of connotations and denotations as to understand how other videos work well and how others do not. i also work well with my research as i gained a lot of different images to study and learn things from, meaning i could improve my own design ideas.  

What would you like to have done differently?

i would have liked to have started off in a different way, as i struggled with using blogger and my first little book, and i preferred to layout my work in a a3 pad as i am more familiar with this. i also would have liked to have added a little more detail into my images, so that they were clearer and more fun to look at.

What will you do to ensure you improve for the next project?

i will insure to improve my time management, especially when it comes down to my job and college education. i will also add further detail into my work, as well as go into deeper depth with my research. this will make the whole project a little bit easier to work with on my time scale.

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