the japanese band, NewS, were recently part of an advertisement for russ-K, a clothing company, and produced this add. the add features all members taking part in a short dance in succession. the main thing about this add that grabs the audience, is how the transition from person to person takes place. this is achieved by blocking the camera view, or leaving the view, then reappearing. this has been recreated by many artists with their own styles and influences, to make an animated version of the dance. this was achieved by drawing over the original video thus making the movements sync better with the music.